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Elesa at Milan Design Week
Sep 8, 2021
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Thanks to the partnership between Fondazione ADI Compasso d’Oro and Rinascente, two windows of Rinascente Annex, and a temporary space, at the Design Supermarket of Rinascente in Milan Piazza Duomo, will allow, with a scenographic trick, to enter directly into the ADI Design Museum.
At the museum it will also be possible to admire two Elesa products, awarded with the Compasso d’Oro 1994.
Elesa manoeuvring handwheel with position indicator EWW. 240Elesa manoeuvring handwheel with position indicator EWW. 240
EWW. 240 manoeuvring handwheel and ECW. 375 manoeuvring handwheel awarded in 1994 with the ADI Compasso d’Oro award
The Elesa products exhibited in the new ADI design Museum are: the manoeuvring handwheel with position indicator EWW. 240 and the ECW. 375 of the Ergostyle® line, born from the close collaboration between Elesa and the architect Giorgio Decursu, (1927 – 2012), a designer specializing in the design of complex machines for industry, which he brought to a human scale by managing to merge ergonomic needs, efficiency and aesthetic quality.
The jury of the Compasso d’Oro award at the time (1994) justified the reasons for the award given to the two flyers as follows: “Result of an extreme and essential morphological concentration in a sector where formal solutions are normally neglected. The circle is focused and emphasized until it becomes something metaphysical.”
Visit the website of the ADI Design Musuem Compasso d'Oro in Milan.
